Every subscription price change, in one timeline

First monthly increase for Premium since the tier launched in 2022. Announced May 18, effective for new members May 20, 2026.

Extra's first monthly price increase since launch, up $2/month.

The base membership held at $9.99/month from the pre-2022 single-tier PS Plus through to this first hike, up $1/month.

Price cut after the October 2025 hike drove subscriber losses; day-one Call of Duty dropped from the tier.

Cut alongside Ultimate in April 2026.

Add-on rebranded 'Prime Video Ultra' and raised from $2.99 to $4.99/month; adds 4K/UHD, up to five concurrent streams and 100 downloads. Charged on top of the $8.99 standalone (or Prime) membership.

First US price change since 2023; new rate immediate for new members, existing members billed from June 2026.

Family up $2/month alongside the individual plan increase.

Google's first US Premium price change since 2023. Applied to new sign-ups on April 10, 2026; existing members billed at the new rate from their June 4, 2026 cycle.

Part of the April 2026 across-the-board hike; existing members moved to the new rate from their June 4, 2026 cycle.

Existing members moved to the new rate from their June 4, 2026 cycle.

Cheaper tier that removes ads on most (not all) videos and excludes YouTube Music; launched in the US in March 2025 and first raised in April 2026.

Second hike in just over a year.

Annual Premium also rose from $119.99 to $139.99/year.

Annual Essential also rose from $59.99 to $89.99/year.

Third US hike in four years; new rate applied on each subscriber's next billing date.

Student held flat through the June 2024 round, then rose for the first time since 2023.

Third straight October increase for Disney's standalone streaming plans.

First-ever increase on the ad-supported tier, which had held $9.99 since its June 2021 launch. Annual rose from $99.99 to $109.99.

Renamed Standard after the July 2025 return to the HBO Max brand. Annual rose to $184.99.

Renamed Premium after the July 2025 return to the HBO Max brand. Annual rose to $229.99.

Effective Oct 1, 2025 for new/returning members; existing members billed on first cycle on or after Oct 31, 2025. Same announcement as the App+ increase.

Effective Oct 1, 2025 for new/returning members; existing members billed on first cycle on or after Oct 31, 2025. Announced alongside the Cross Training equipment revamp.

50% hike alongside the Essential/Premium/Ultimate rebrand; added Ubisoft+ Classics and Fortnite Crew. Existing members from November 4, 2025.

Part of the October 2025 overhaul. Existing members from November 4, 2025.

30% increase, effective the same day for new subscribers and at next renewal for existing ones. Apple cited its expanded originals library. Annual plan held at $99.99.

Effective July 23, 2025 for new/returning members; existing members from Aug. 22, 2025. Annual rose to $109.99. A new lower-cost 'Select' tier ($7.99/mo) was introduced alongside it.

Effective July 23, 2025 for new/returning members; existing members from Aug. 22, 2025. Annual rose to $169.99. Premium Plus still shows limited ads in some live programming.

All Apps was renamed Creative Cloud Pro in North America and existing subscribers were auto-migrated; effective at renewal on or after June 17, 2025.

Premium+ nearly doubled days after xAI released Grok 3, repositioning the tier as the highest-limit way to use Grok. The annual plan rose to $395.

Standard's first increase since January 2022.

First-ever price increase on the ad-supported tier.

Annual-plan, paid-monthly rate rose to $14.99; the prepaid annual option held at $119.88/yr ($9.99/mo equivalent). The 20GB plan closed to new subscribers on this date.

Announced via subscriber email December 12, 2024; new price applied to existing members on their first billing cycle on or after January 13, 2025.

First Premium+ increase (+37.5%); the annual plan rose from $168 to $229. Existing subscribers kept the old price until January 20, 2025.

First price increase for the ad-supported plan since its December 2022 launch.

Ad tier held flat in Oct 2023, then jumped 25% in 2024.

Ad-free tier held flat at $18.99 in the October 2025 round.

Effective Aug 20, 2024 for new subscribers; existing subscribers billed the new rate from Sept 20, 2024.

$2 jump; effective Aug 20, 2024 for new subscribers and Sept 20, 2024 for existing ones.

Took effect ahead of the Paris 2024 Olympics; existing subscribers billed the new rate on their next billing date on or after Aug. 17. Annual rose from $59.99 to $79.99.

Existing subscribers billed the new rate on their next billing date on or after Aug. 17. Annual rose from $119.99 to $139.99.

Part of the July 2024 restructure that also introduced the Standard tier.

PC Game Pass was unaffected by the July 2023 hike; first increase came in July 2024.

Then branded Max Ad-Free. Effective immediately for new subs; existing subs on or after July 4, 2024. Annual rose to $169.99.

Then branded Max Ultimate Ad-Free. Effective immediately for new subs; existing subs on or after July 4, 2024. Annual rose to $209.99.

Price unchanged, but limited ads became the default; ad-free viewing now requires a separate add-on. Standalone has held $8.99/month since the option launched in April 2016.

Announced Sept 13, 2023; effective in the Americas on or after Nov 1, 2023. Bundled new Firefly generative-AI credits.

US annual-plan, paid-monthly rate for an individual single-app subscription (e.g. Photoshop, Illustrator).

Raised alongside Apple TV+, Apple Arcade, and Apple News+ increases; +$3 on Individual.

+$3 on the Family tier in the second Apple One increase.

+$5 on the Premier tier, the largest jump in the second increase.

Raised alongside Apple Arcade, Apple News+ and Apple One; roughly doubled the monthly price within one year.

Announced alongside Q3 2023 results; Standard and ad tier held flat.

Closed to new members in July 2023; this was the last Basic price.

Announced at Q3 FY2023 earnings; the ad-supported tier held at $7.99.

Peacock's first-ever price increase since its 2020 launch; annual rose from $49.99 to $59.99.

First-ever increase; annual rose from $99.99 to $119.99.

First-ever US Premium Individual price increase, after more than a decade at $9.99.

First US Music Premium increase since the service launched; held at $9.99 from 2018.

Family rate moved with YouTube's July 2023 US price increase; the only US YouTube price action in 2023 (YouTube confirmed April 2026 was its first change 'since 2023').

First Individual increase in years; rolled out quietly on the sign-up page before any formal Google announcement.

Verified-student rate rose alongside the Individual plan in July 2023.

First Ultimate increase. New members July 6, 2023; existing members from August 13, 2023.

New members July 6, 2023; existing members from August 13, 2023.

Plan rebranded 'Paramount+ With Showtime' as Showtime's library was folded in; held $9.99 since the March 2021 launch.

Increase coincided with the June 27, 2023 Showtime integration.

New members on March 16, 2023; existing members from April 18, 2023. Google cited rising content costs; the 4K Plus add-on was cut to $9.99.

First HBO Max ad-free increase since the May 2020 launch. Annual rose to $149.99.

Twitter Blue relaunched under Elon Musk with the blue checkmark included, at $8 per month on the web ($11 via iOS to cover app-store fees). The tier was later renamed X Premium.

Ad-free tier renamed Premium and raised as the new ad-supported Basic plan launched at $7.99.

Live TV bundle restructured around the new Disney+ ad tier; the all-ad-free configuration rose to $82.99.

Apple raised Apple Music, Apple TV+ and Apple One the same day, citing higher licensing costs. Held at $10.99 through 2026.

Up to six people. Raised alongside the Individual plan; still $16.99 in 2026.

First Apple One increase, raised alongside Apple Music and Apple TV+; +$2 on Individual.

+$3 on the Family tier in the first Apple One increase.

+$3 on the Premier tier in the first Apple One increase.

First-ever Apple TV+ price increase, up from the $4.99 launch price; effective immediately for new subscribers and at next renewal for existing ones.

28% jump for the up-to-six-member plan; Individual and Student were unchanged at this time.

Quietly raised on Apple's site in late June 2022 (no public announcement), about four months before the Individual/Family hike. Verified at college enrollment; up to 4 years.

All prices are the US annual-plan, paid-monthly rate. Announced March 22, 2022; effective at renewals on or after April 27, 2022.

Announced Feb 3, 2022 with Q4 earnings; first Prime increase since 2018. New members billed the higher price from Feb 18, 2022; existing members on renewals after March 25, 2022.

Part of the Feb 2022 increase announced with Q4 earnings; effective Feb 18, 2022 for new members.

Discounted student tier rose alongside the main Feb 2022 increase; monthly Prime Student also went from $6.49 to $7.49.

First US increase since October 2020.

Bundle includes Disney+ and ESPN+ at no extra cost.

First increase since 2019; ad-supported and ad-free both rose.

New $4.99 'Essential' tier launched $1 below the carried-over CBS All Access ad plan ($5.99); it dropped live local CBS station access. Existing $5.99 subscribers kept their rate.

First US price increase, raising the ad-free plan from its $6.99 launch price.