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  • Aug 28, 2026 Apple One $21.95 ▲ +10%
  • Aug 28, 2026 Apple TV+ $14.99 ▲ +15%
  • Aug 18, 2026 Peacock $8.99 ▲ +13%
  • Jul 17, 2026 Apple Music $11.99 ▲ +9%
  • Jun 8, 2026 Google One $4.99 ▼ -38%
  • May 20, 2026 PlayStation Plus $19.99 ▲ +11%
  • Apr 21, 2026 Xbox Game Pass $22.99 ▼ -23%
  • Apr 10, 2026 Prime Video $4.99 ▲ +67%
  • Apr 10, 2026 YouTube Music $11.99 ▲ +9%
  • Apr 10, 2026 YouTube Premium $15.99 ▲ +14%
  • Mar 26, 2026 Netflix $26.99 ▲ +8%
  • Jan 15, 2026 Paramount+ $13.99 ▲ +8%
  • Jan 15, 2026 Spotify $12.99 ▲ +8%
  • Oct 21, 2025 Disney+ $18.99 ▲ +19%
  • Oct 21, 2025 HBO Max $10.99 ▲ +10%
  • Oct 21, 2025 Hulu $11.99 ▲ +20%
Subscription
Price Guide

Source-cited · Updated Sep 2026

Every subscription price change, in one timeline

Every hike — and the rare cut — we’ve recorded, each dated and linked to a primary source. Newest first.

Changes tracked

130

across 30 services since 2021

Changes in 2026

34

vs 21 in all of 2025

Biggest recent hike

+67%

Prime Video Ultra — Apr 2026

Price cuts

5

rare, but they happen

2026 2025 2024 2023 2022 2021

2026

Aug 2026

Aug 28, 2026

Apple One Individual +10%

$19.95 $21.95 /mo

Raised $2 alongside the Apple TV hike to $14.99. Family and Premier were unchanged this round after rising on July 17, 2026.

MacRumors

Aug 28, 2026

Apple TV+ Monthly +15%

$12.99 $14.99 /mo

Fourth US increase in four years, effective immediately for new subscribers; existing subscribers notified about a month before the new rate. Annual rose the same day from $99.99 to $119. Apple One Individual rose alongside it.

Variety

Aug 28, 2026

Apple TV+ Annual +19%

$99.99 $119.00 /yr

Annual rose $20 alongside the monthly hike to $14.99. At $9.92/month equivalent it is still about $61 cheaper than paying monthly for a year.

Variety

Aug 18, 2026

Peacock Select +13%

$7.99 $8.99 /mo

Select launched at $7.99/month in July 2025. First increase; annual rose from $79.99 to $89.99. Effective August 18, 2026 for new and returning subscribers; existing members from September 17, 2026.

Peacock Help Center

Aug 18, 2026

Peacock Premium (with ads) +18%

$10.99 $12.99 /mo

Fourth hike in four years. Effective August 18, 2026 for new and returning subscribers; existing members billed the new rate on their next billing date on or after September 17, 2026. Annual rose from $109.99 to $129.99.

Peacock Help Center

Jul 2026

Jul 17, 2026

Apple Music Individual +9%

$10.99 $11.99 /mo

First US Individual hike since October 2022; Apple again cited rising licensing costs. Family and Student rose the same day.

9to5Mac

Jul 17, 2026

Apple One Premier +5%

$37.95 $39.95 /mo

Raised alongside Apple Music and Apple One Family; Individual Apple One stayed at $19.95.

Apple

Jun 2026

May 2026

Apr 2026

Apr 10, 2026

YouTube Premium Individual +14%

$13.99 $15.99 /mo

Google's first US Premium price change since 2023. Applied to new sign-ups on April 10, 2026; existing members billed at the new rate from their June 4, 2026 cycle.

Variety

Apr 10, 2026

YouTube Premium Lite +13%

$7.99 $8.99 /mo

Cheaper tier that removes ads on most (not all) videos and excludes YouTube Music; launched in the US in March 2025 and first raised in April 2026.

Variety

Mar 2026

Jan 2026

2025

Oct 2025

Oct 1, 2025

Peloton App+ +21%

$24.00 $28.99 /mo

Effective Oct 1, 2025 for new/returning members; existing members billed on first cycle on or after Oct 31, 2025. Announced alongside the Cross Training equipment revamp. App One's US web list price stayed $12.99; only iOS App Store billing rose to $15.99.

Peloton Support

Oct 1, 2025

Xbox Game Pass Ultimate +50%

$19.99 $29.99 /mo

50% hike alongside the Essential/Premium/Ultimate rebrand; added Ubisoft+ Classics and Fortnite Crew. Existing members from November 4, 2025.

CNBC

Aug 2025

Aug 21, 2025

Apple TV+ Monthly +30%

$9.99 $12.99 /mo

30% increase, effective the same day for new subscribers and at next renewal for existing ones. Apple cited its expanded originals library. Annual plan held at $99.99.

9to5Mac

Jul 2025

Jul 23, 2025

Peacock Premium (with ads) +38%

$7.99 $10.99 /mo

Effective July 23, 2025 for new/returning members; existing members from Aug. 22, 2025. Annual rose to $109.99. A new lower-cost 'Select' tier ($7.99/mo) was introduced alongside it.

Peacock Help Center

Jun 2025

Feb 2025

Feb 18, 2025

X Premium+ +82%

$22.00 $40.00 /mo

Premium+ nearly doubled days after xAI released Grok 3, repositioning the tier as the highest-limit way to use Grok. The annual plan rose to $395.

X Help Center

Jan 2025

Jan 13, 2025

YouTube TV Base Plan +14%

$72.99 $82.99 /mo

Announced via subscriber email December 12, 2024; new price applied to existing members on their first billing cycle on or after January 13, 2025.

9to5Google

2024

Dec 2024

Dec 21, 2024

X Premium+ +38%

$16.00 $22.00 /mo

First Premium+ increase (+37.5%); the annual plan rose from $168 to $229. Existing subscribers kept the old price until January 20, 2025.

TechCrunch

Oct 2024

Aug 2024

Jul 2024

Jul 18, 2024

Peacock Premium (with ads) +33%

$5.99 $7.99 /mo

Took effect ahead of the Paris 2024 Olympics; existing subscribers billed the new rate on their next billing date on or after Aug. 17. Annual rose from $59.99 to $79.99.

Variety

Jun 2024

Jan 2024

Jan 29, 2024

Prime Video Standalone Monthly 0%

$8.99 $8.99 /mo

Price unchanged, but limited ads became the default; ad-free viewing now requires a separate add-on. Standalone has held $8.99/month since the option launched in April 2016.

About Amazon

2023

Nov 2023

Oct 2023

Oct 25, 2023

Apple TV+ Monthly +43%

$6.99 $9.99 /mo

Raised alongside Apple Arcade, Apple News+ and Apple One; roughly doubled the monthly price within one year.

CNBC

Aug 2023

Jul 2023

Jul 20, 2023

YouTube Music Premium (Family) +13%

$14.99 $16.99 /mo

Family rate moved with YouTube's July 2023 US price increase; the only US YouTube price action in 2023 (YouTube confirmed April 2026 was its first change 'since 2023').

9to5Google

Jun 2023

Mar 2023

Mar 16, 2023

YouTube TV Base Plan +12%

$64.99 $72.99 /mo

New members on March 16, 2023; existing members from April 18, 2023. Google cited rising content costs; the 4K Plus add-on was cut to $9.99.

Variety

Jan 2023

2022

Dec 2022

Dec 12, 2022

X Premium +168%

$2.99 $8.00 /mo

Twitter Blue relaunched under Elon Musk with the blue checkmark included, at $8 per month on the web ($11 via iOS to cover app-store fees). The tier was later renamed X Premium.

TechCrunch

Oct 2022

Oct 24, 2022

Apple TV+ Monthly +40%

$4.99 $6.99 /mo

First-ever Apple TV+ price increase, up from the $4.99 launch price; effective immediately for new subscribers and at next renewal for existing ones.

MacRumors

Jun 2022

Jun 2022

Apple Music Student +20%

$4.99 $5.99 /mo

Quietly raised on Apple's site in late June 2022 (no public announcement), about four months before the Individual/Family hike. Verified at college enrollment; up to 4 years.

TechCrunch

Apr 2022

Feb 2022

Feb 18, 2022

Amazon Prime Annual +17%

$119.00 $139.00 /yr

Announced Feb 3, 2022 with Q4 earnings; first Prime increase since 2018. New members billed the higher price from Feb 18, 2022; existing members on renewals after March 25, 2022.

CNBC

Feb 18, 2022

Amazon Prime Monthly +15%

$12.99 $14.99 /mo

Part of the Feb 2022 increase announced with Q4 earnings; effective Feb 18, 2022 for new members.

CNBC

Jan 2022

2021

Dec 2021

Oct 2021

Jun 2021

Jun 7, 2021

Paramount+ Essential (with ads) -17%

$5.99 $4.99 /mo

New $4.99 'Essential' tier launched $1 below the carried-over CBS All Access ad plan ($5.99); it dropped live local CBS station access. Existing $5.99 subscribers kept their rate.

Variety

Mar 2021

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Answers

Timeline FAQs

How many subscription price changes happened in 2026?
We have tracked 34 price changes so far in 2026. The most recent was Apple One Individual, which went from $19.95 to $21.95 per month on Aug 28, 2026.
What was the biggest subscription price hike of the last 12 months?
Prime Video Ad-Free Add-On (now Prime Video Ultra) — up 67%, from $2.99 to $4.99 per month on Apr 10, 2026.
Do subscription prices ever go down?
Rarely — only 5 of the 130 changes we have tracked were price cuts. The most recent was Google One AI Plus (400GB), which dropped from $7.99 to $4.99 per month on Jun 8, 2026.
Which subscription changed its price most recently?
Apple One Individual: $19.95 to $21.95 per month on Aug 28, 2026, as reported by MacRumors. Every entry in this timeline links to a primary source.