Prime Video Price History

Standalone Prime Video costs $8.99 per month in the US as of July 2026 and includes limited ads. Going ad-free requires the Prime Video Ultra add-on at $4.99 per month (or $45.99 per year) on top, and Prime Video is also included with a full Amazon Prime membership at $14.99/month or $139/year.

Yes. Prime Video is included with every Amazon Prime membership ($139/year or $14.99/month) at no extra charge. The standalone $8.99/month plan exists for people who only want streaming without shipping and other Prime benefits. Both versions show limited ads unless you add Prime Video Ultra for $4.99/month.

Add Prime Video Ultra, which costs $4.99 per month or $45.99 per year on top of your Prime or standalone Prime Video membership. Ads became the default on January 29, 2024; the ad-free add-on launched at $2.99 and rose to $4.99 when it was rebranded Prime Video Ultra on April 10, 2026.

Prime Video Ultra is the ad-free upgrade to Prime Video, introduced April 10, 2026 as the rebranded ad-free add-on. For $4.99 per month (or $45.99 per year) on top of your membership, it removes ads and adds exclusive 4K/UHD streaming, Dolby Atmos audio, up to five simultaneous streams and 100 offline downloads.

Only with the Ultra add-on. Since April 10, 2026, 4K/UHD streaming is exclusive to Prime Video Ultra ($4.99/month extra); the standard $8.99 plan and regular Prime membership stream in up to 1080p Full HD. Before the change, 4K was included on many titles at no extra cost.

Standard Prime Video allows up to three simultaneous streams per account, with a maximum of two devices watching the same title at once. Upgrading to Prime Video Ultra ($4.99/month) raises the limit to five simultaneous streams and allows up to 100 offline downloads.

Yes, through Amazon Prime: new members get a 30-day free trial that includes full Prime Video access along with shipping and other Prime benefits. After the trial, Prime costs $14.99 per month or $139 per year, or you can stream Prime Video alone for $8.99 per month.

The standalone price has stayed at $8.99 per month since the option launched in April 2016. The effective cost has still crept up: ads became the default in January 2024, and the optional ad-free add-on rose from $2.99 to $4.99 per month in April 2026 while taking 4K exclusivity with it.