Apple TV+ Price History

Apple TV+ (now branded simply Apple TV) costs $12.99 per month or $99.99 per year in the US as of July 2026, prices set on August 21, 2025. Every plan is completely ad-free, and 4K, HDR and Dolby Atmos are included at no extra charge.

Yes. Apple offers a seven-day free trial to new subscribers through the Apple TV app or tv.apple.com. Buying a new eligible Apple device such as an iPhone, iPad, Mac or Apple TV 4K gets you three months free. After the trial, the service renews at $12.99 per month.

Yes. The annual plan costs $99.99 per year, which works out to about $8.33 per month — roughly $56 less than paying $12.99 monthly for twelve months. The annual price has held at $99.99 since October 2023, even as the monthly price rose to $12.99 in August 2025.

An Apple TV+ subscription supports up to six simultaneous streams. Through Apple Family Sharing you can share one subscription with up to five other family members at no extra cost, so a household of six can each watch on their own account for one $12.99 monthly fee.

No. Apple TV+ is completely ad-free at every price point — there is no cheaper ad-supported tier like Netflix or Prime Video offer. The single $12.99/month (or $99.99/year) plan includes the full catalog in up to 4K HDR with Dolby Atmos, with no upcharges for picture quality.

The most recent increase was August 21, 2025, when the monthly price rose 30% from $9.99 to $12.99; Apple cited its expanded originals library. The service launched at $4.99 in 2019, then rose to $6.99 in October 2022 and $9.99 in October 2023. There has been no 2026 increase.

Yes. Apple One bundles Apple TV+ with Apple Music, Apple Arcade and iCloud+ for $19.95/month (Individual) or $25.95/month (Family); the $37.95/month Premier tier adds Apple News+ and Apple Fitness+. If you already pay for Apple Music and iCloud storage, Apple One is usually cheaper than subscribing separately.

Apple now uses 'Apple TV' as the name of its streaming service (rebranded from Apple TV+ in 2025), which is different from the Apple TV 4K streaming box and the Apple TV app. The subscription costs $12.99 per month; the hardware box is a separate one-time purchase.