Apple TV+ Price 2026: $14.99/mo

As of Sep 2026, Apple TV+ Monthly costs $14.99/month in the US — +200% from $4.99 in 2021, across 4 price hikes. That comparison is the primary plan charted on this page: current US list price versus the stored launch price, with every intervening change kept as a dated event. The latest change took it from $12.99 to $14.99/month on Aug 28, 2026, as reported by Variety. Each event links to a primary source — an official newsroom post or reputable reporting — listed in the pricing log below. Prices are US list prices in USD, excluding tax; promotional and app-store rates can differ. Subscription Price Guide is an independent index and is not affiliated with Apple TV+. Every statistic on this page — current price, total increase, hike count, highs and lows — is computed at build time from the stored event log, so the page, the structured data and the index cannot disagree.

Apple TV+ (now branded simply Apple TV) costs $14.99 per month or $119 per year in the US, prices set on August 28, 2026. Every plan is completely ad-free, and 4K, HDR and Dolby Atmos are included at no extra charge.

Yes. Apple offers a seven-day free trial to new subscribers through the Apple TV app or tv.apple.com. Buying a new eligible Apple device such as an iPhone, iPad, Mac or Apple TV 4K gets you three months free. After the trial, the service renews at $14.99 per month.

Yes. The annual plan costs $119 per year, which works out to about $9.92 per month — roughly $61 less than paying $14.99 monthly for twelve months. Annual rose from $99.99 on August 28, 2026, the first annual increase since October 2023.

An Apple TV+ subscription supports up to six simultaneous streams. Through Apple Family Sharing you can share one subscription with up to five other family members at no extra cost, so a household of six can each watch on their own account for one $14.99 monthly fee.

No. Apple TV+ is completely ad-free at every price point — there is no cheaper ad-supported tier like Netflix or Prime Video offer. The single $14.99/month (or $119/year) plan includes the full catalog in up to 4K HDR with Dolby Atmos, with no upcharges for picture quality.

The most recent increase was August 28, 2026, when the monthly price rose from $12.99 to $14.99 and annual from $99.99 to $119. That is the fourth hike in four years: $4.99 at launch, $6.99 in October 2022, $9.99 in October 2023, and $12.99 in August 2025. Apple has pointed to its expanded originals library.

Yes. Apple One bundles Apple TV+ with Apple Music, Apple Arcade and iCloud+ for $21.95/month (Individual) or $27.95/month (Family); the $39.95/month Premier tier adds Apple News+ and Apple Fitness+. Individual rose $2 on August 28, 2026 alongside the Apple TV hike. If you already pay for Apple Music and iCloud storage, Apple One is usually cheaper than subscribing separately.

Apple now uses 'Apple TV' as the name of its streaming service (rebranded from Apple TV+ in 2025), which is different from the Apple TV 4K streaming box and the Apple TV app. The subscription costs $14.99 per month; the hardware box is a separate one-time purchase.