Netflix Price 2026: $26.99/mo

As of Jul 2026, Netflix Premium (4K) costs $26.99/month in the US — +50% from $17.99 in 2021, across 4 price hikes. That comparison is the primary plan charted on this page: current US list price versus the stored launch price, with every intervening change kept as a dated event. The latest change took it from $24.99 to $26.99/month on Mar 26, 2026, as reported by Variety. Each event links to a primary source — an official newsroom post or reputable reporting — listed in the pricing log below. Prices are US list prices in USD, excluding tax; promotional and app-store rates can differ. Subscription Price Guide is an independent index and is not affiliated with Netflix. Every statistic on this page — current price, total increase, hike count, highs and lows — is computed at build time from the stored event log, so the page, the structured data and the index cannot disagree.

Netflix costs between $8.99 and $26.99 per month in the US as of the March 26, 2026 price increase: Standard with Ads is $8.99/month, Standard (ad-free) is $19.99/month, and Premium (4K) is $26.99/month. There are no contracts and you can cancel anytime.

The cheapest Netflix plan is Standard with Ads at $8.99/month. It streams in 1080p Full HD on 2 devices at once with about 4–5 minutes of ads per hour. Fewer than 1% of titles are locked on this tier due to licensing, and downloads are capped at 15 per device each month.

Standard with Ads and Standard both allow 2 simultaneous streams; Premium allows 4. Premium is also the only Netflix plan with 4K Ultra HD, HDR and spatial audio, and it supports downloads on up to 6 devices versus 2 on the lower tiers.

Only by paying for an extra member slot. Netflix blocked free password sharing in the US in May 2023. The Standard plan allows 1 extra member and Premium allows up to 2, priced at $7.99/month with ads or $9.99/month ad-free as of 2026. Standard with Ads has no extra-member option.

No. Netflix ended free trials in the US in October 2020 and has not brought them back. The lowest-cost way in is the $8.99/month Standard with Ads plan, which you can cancel anytime, or a carrier perk like T-Mobile's Netflix On Us, which bundles Standard with Ads at no extra charge on eligible plans.

Premium ($26.99/month) adds 4K Ultra HD with HDR and spatial audio, 4 simultaneous streams instead of 2, downloads on 6 devices instead of 2, and room for 2 paid extra members instead of 1. Standard ($19.99/month) is also ad-free but tops out at 1080p Full HD.

Netflix raised US prices on March 26, 2026 — its second increase in 14 months. Standard with Ads rose from $7.99 to $8.99, Standard from $17.99 to $19.99, and Premium from $24.99 to $26.99. Premium has climbed roughly 50% since 2021, when it cost $17.99/month.

No. Netflix in the US is billed month-to-month only — there is no annual, prepaid or lifetime plan, and no yearly discount like Disney+ or Max offer. The closest workaround is prepaying with Netflix gift cards, which covers future months but doesn't lower the price.