YouTube Premium Price 2026: $15.99/mo

As of Jul 2026, YouTube Premium Individual costs $15.99/month in the US — +33% from $11.99 in 2021, across 2 price hikes. That comparison is the primary plan charted on this page: current US list price versus the stored launch price, with every intervening change kept as a dated event. The latest change took it from $13.99 to $15.99/month on Apr 10, 2026, as reported by Variety. Each event links to a primary source — an official newsroom post or reputable reporting — listed in the pricing log below. Prices are US list prices in USD, excluding tax; promotional and app-store rates can differ. Subscription Price Guide is an independent index and is not affiliated with YouTube Premium. Every statistic on this page — current price, total increase, hike count, highs and lows — is computed at build time from the stored event log, so the page, the structured data and the index cannot disagree.

YouTube Premium costs $15.99/month for the Individual plan, $26.99/month for the Family plan, and $8.99/month for students in the US after the April 10, 2026 price increase; the stripped-down Premium Lite tier is also $8.99/month. Existing subscribers moved to the new rates starting with their June 2026 billing cycle.

YouTube raised US prices on April 10, 2026, its first Premium increase since July 2023. Individual went from $13.99 to $15.99/month, Family from $22.99 to $26.99, Student from $7.99 to $8.99, and Premium Lite from $7.99 to $8.99. New sign-ups paid immediately; existing members from their June 2026 billing date.

Yes. The full YouTube Premium plans (Individual, Family, and Student) all include YouTube Music Premium, with ad-free, background, and offline listening, so you do not need a separate $11.99/month music subscription. The exception is the $8.99/month Premium Lite tier, which removes most video ads but does not include YouTube Music Premium.

Premium Lite is YouTube's cheaper tier at $8.99/month, up from its $7.99 launch price after the April 2026 increase. It removes ads on most videos, but not on music content, and it leaves out background play, offline downloads, and YouTube Music Premium. It launched in the US in March 2025.

The YouTube Premium Family plan costs $26.99/month after the April 2026 increase and covers up to six accounts: the plan manager plus five family members aged 13 or older in the same household. Split six ways, that is about $4.50 per person for ad-free YouTube plus YouTube Music Premium.

Yes. The prepaid Individual annual plan costs $159.99/year in the US as of the April 2026 price update, which works out to about $13.33/month and saves roughly $32 versus paying $15.99 monthly for a year. The annual option is offered for the Individual tier only; Family and Student plans bill monthly.

Verified students pay $8.99/month for full YouTube Premium, including ad-free YouTube, background play, offline downloads, and YouTube Music Premium, after the rate rose from $7.99 in April 2026. Student status is checked through SheerID, must be re-verified each year, and the discount lasts a maximum of four years.