Peacock Price History

Peacock costs $10.99 per month for Premium (with ads) or $16.99 per month for Premium Plus (mostly ad-free) in the US, prices set in July 2025. Annual plans run $109.99 and $169.99, twelve months for the price of ten. A cheaper Select tier focused on NBC and Bravo shows costs $7.99 per month.

Premium ($10.99/month) includes Peacock's full catalog and live sports with ads. Premium Plus ($16.99/month) removes ads from most on-demand content, adds offline downloads, and includes a 24/7 live stream of your local NBC station. Live sports and a small amount of programming still show ads even on Premium Plus.

No. Peacock has eliminated its standard free trial, so new subscribers pay from day one, starting at $7.99 per month for Select or $10.99 for Premium. Seven-day trials still surface occasionally through partners such as Amazon Prime Video Channels and select Samsung device promotions, and students qualify for a discounted rate instead.

Yes. Students verified through SheerID get Peacock Premium for $5.99 per month for 12 months, 45% off the regular $10.99 price. After 12 months you must re-verify your student status to keep the rate, or the plan renews at the then-current regular price. Peacock also offers a similar discount program for teachers.

Peacock Premium ($10.99/month) streams NBC Sports programming, including Sunday Night Football, Big Ten college sports, Premier League soccer, golf, and Olympics coverage such as the 2026 Milan Cortina Winter Games. Live sports include ads on every tier, and the $7.99 Select tier excludes sports and movies.

Peacock allows up to three simultaneous streams per account on its paid plans, and each account can create up to six profiles with kid-safety settings available. The three-stream cap applies across all devices and profiles combined, so a household shares the same limit no matter how many people have profiles.

No. Peacock closed its free ad-supported tier to new sign-ups in January 2023, and every current plan is paid: Select at $7.99 per month, Premium at $10.99, and Premium Plus at $16.99. Some partner perks and pay-TV packages still include Peacock Premium at no extra charge for eligible customers.

Peacock raised prices three years in a row — August 2023, July 2024, and July 2025 — lifting Premium from its original $4.99 to $10.99 per month and Premium Plus from $9.99 to $16.99. The July 2024 increase landed just before the Paris Olympics. As of July 2026, no further increase has been announced.