HBO Max Price 2026: $18.49/mo

As of Jul 2026, HBO Max Standard (Ad-Free) costs $18.49/month in the US — +23% from $14.99 in 2021, across 3 price hikes. That comparison is the primary plan charted on this page: current US list price versus the stored launch price, with every intervening change kept as a dated event. The latest change took it from $16.99 to $18.49/month on Oct 21, 2025, as reported by HBO Max Help Center. Each event links to a primary source — an official newsroom post or reputable reporting — listed in the pricing log below. Prices are US list prices in USD, excluding tax; promotional and app-store rates can differ. Subscription Price Guide is an independent index and is not affiliated with HBO Max. Every statistic on this page — current price, total increase, hike count, highs and lows — is computed at build time from the stored event log, so the page, the structured data and the index cannot disagree.

HBO Max costs $10.99 per month for Basic with Ads, $18.49 for Standard (ad-free), and $22.99 for Premium (4K) in the US, following the October 21, 2025 price increase. Annual plans cost $109.99, $184.99, and $229.99, about 16% less than paying monthly. There are no contracts on any tier.

Basic with Ads ($10.99/month) streams in Full HD on two devices with ads. Standard ($18.49) removes ads, keeps two streams, and adds 30 offline downloads. Premium ($22.99) has 4K UHD with Dolby Atmos, four simultaneous streams, and 100 downloads. 4K is exclusive to Premium; Standard tops out at 1080p.

No. HBO Max does not offer a free trial in the US — trials were phased out after 2021, including the old partner trials through Hulu and Amazon. The lowest-priced entry is Basic with Ads at $10.99 per month, or the Disney+, Hulu, HBO Max bundle at $19.99 per month for all three services with ads.

Yes. Annual billing saves about 16%: Basic with Ads is $109.99 per year versus $131.88 paid monthly, Standard is $184.99, and Premium is $229.99. HBO Max also runs occasional promotions — from June 18 to July 15, 2026 it cut first-year annual prices roughly 28%, to $78.99, $132.99, and $164.99.

Two devices can stream simultaneously on the Basic with Ads and Standard plans, and four on Premium. Live sports are capped at two concurrent streams on every plan because of licensing restrictions. The limit applies to simultaneous playback, not to how many devices are signed in to your account.

Warner Bros. Discovery renamed Max back to HBO Max on July 9, 2025, two years after dropping the HBO name in May 2023, saying the HBO brand better signals the quality of its programming. Subscriptions, prices, profiles, and watch history carried over unchanged through both rebrands — only the name and app changed.

Yes. The Disney+, Hulu, HBO Max bundle costs $19.99 per month with ads on all three services or $32.99 ad-free, versus roughly $56 for the three ad-free plans purchased separately. It can be purchased through any of the three services, is billed as one subscription, and has no annual option.

HBO Max raised US prices on October 21, 2025: Basic with Ads rose for the first time ever, from $9.99 to $10.99 per month, Standard went from $16.99 to $18.49, and Premium from $20.99 to $22.99. Earlier increases hit the ad-free plan in January 2023 and June 2024.