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Subscription Price Guide

HBO Max Price History

Verified from official pricing. Last updated: Jul 2026.

As of Jul 2026, HBO Max Standard (Ad-Free) costs $18.49/month in the US — up 23% from $14.99 in 2021, across 3 price hikes.

Current Price
$18.49 +9%

Standard (Ad-Free)

Total Increase
+23%

Since 2021 ($14.99)

Number of Hikes
3

Major adjustments since 2021

Highest / Lowest
$18.49 Max (2025)
$14.99 Min (2021)

How Has HBO Max Standard (Ad-Free) Pricing Changed?

$14.99 2021
$14.99 2022
$15.99 2023
$16.99 2024
$18.49 2025
$18.49 2026
202120222023202420252026

When Did HBO Max Raise Prices?

Every HBO Max price change on record, 2021–2026, newest first — Old and New are the price just before and after each change, with sources linked.

HBO Max US price changes, 2021–2026
Date Plan Old Price New Price Change Source
Oct 21, 2025Basic with Ads$9.99$10.99+10%HBO Max Help Center
Oct 21, 2025Standard (Ad-Free)$16.99$18.49+9%HBO Max Help Center
Oct 21, 2025Premium (Ultimate 4K)$20.99$22.99+10%HBO Max Help Center
Jun 4, 2024Standard (Ad-Free)$15.99$16.99+6%Variety
Jun 4, 2024Premium (Ultimate 4K)$19.99$20.99+5%Variety
Jan 12, 2023Standard (Ad-Free)$14.99$15.99+7%CNBC

Which HBO Max Plan Should You Get?

Current US pricing as of Jul 2026 — the chart above shows how each plan got here.

Basic with Ads

$10.99/mo

Best for: budget viewers — HBO's catalog in Full HD with ads

Standard (Ad-Free)

$18.49/mo

Best for: most viewers — ad-free Full HD with offline downloads

Premium (Ultimate 4K)

$22.99/mo

Best for: home-theater setups — 4K, Dolby Atmos and four simultaneous streams

HBO Max Pricing FAQ

How much is HBO Max per month in 2026?
HBO Max costs $10.99 per month for Basic with Ads, $18.49 for Standard (ad-free), and $22.99 for Premium (4K) in the US, following the October 21, 2025 price increase. Annual plans cost $109.99, $184.99, and $229.99, about 16% less than paying monthly. There are no contracts on any tier.
What is the difference between HBO Max Basic, Standard, and Premium?
Basic with Ads ($10.99/month) streams in Full HD on two devices with ads. Standard ($18.49) removes ads, keeps two streams, and adds 30 offline downloads. Premium ($22.99) has 4K UHD with Dolby Atmos, four simultaneous streams, and 100 downloads. 4K is exclusive to Premium; Standard tops out at 1080p.
Does HBO Max have a free trial?
No. HBO Max does not offer a free trial in the US — trials were phased out after 2021, including the old partner trials through Hulu and Amazon. The lowest-priced entry is Basic with Ads at $10.99 per month, or the Disney+, Hulu, HBO Max bundle at $19.99 per month for all three services with ads.
Is HBO Max cheaper if you pay for a year?
Yes. Annual billing saves about 16%: Basic with Ads is $109.99 per year versus $131.88 paid monthly, Standard is $184.99, and Premium is $229.99. HBO Max also runs occasional promotions — from June 18 to July 15, 2026 it cut first-year annual prices roughly 28%, to $78.99, $132.99, and $164.99.
How many devices can stream HBO Max at once?
Two devices can stream simultaneously on the Basic with Ads and Standard plans, and four on Premium. Live sports are capped at two concurrent streams on every plan because of licensing restrictions. The limit applies to simultaneous playback, not to how many devices are signed in to your account.
Why is Max called HBO Max again?
Warner Bros. Discovery renamed Max back to HBO Max on July 9, 2025, two years after dropping the HBO name in May 2023, saying the HBO brand better signals the quality of its programming. Subscriptions, prices, profiles, and watch history carried over unchanged through both rebrands — only the name and app changed.
Is there an HBO Max bundle with Disney+ and Hulu?
Yes. The Disney+, Hulu, HBO Max bundle costs $19.99 per month with ads on all three services or $32.99 ad-free, versus roughly $56 for the three ad-free plans purchased separately. It can be purchased through any of the three services, is billed as one subscription, and has no annual option.
Why did my HBO Max bill go up?
HBO Max raised US prices on October 21, 2025: Basic with Ads rose for the first time ever, from $9.99 to $10.99 per month, Standard went from $16.99 to $18.49, and Premium from $20.99 to $22.99. Earlier increases hit the ad-free plan in January 2023 and June 2024.

How We Verify HBO Max Pricing

Official sources only

Every price change in the log links to HBO Max’s own pricing page, help-center documentation, or announcement — never estimates or third-party reports.

Recorded as events

Prices are stored as dated change events, and every statistic on this page is computed from that log at build time — displayed numbers can never drift from the sources.

Verified Jul 2026

This page was last checked against HBO Max’s official pricing and is re-verified whenever a change is announced.

US list prices

All prices are US list prices in USD, before taxes and fees. Promotional rates and app-store markups can differ from the prices shown here.