Source-cited · Updated Jul 2026
Netflix vs Prime Video: $26.99/mo vs $8.99/mo
Standalone Prime Video has held $8.99 since the option launched in 2016, while Netflix has hiked four times since 2021 to $26.99 for Premium. Prime Video's fine print has still crept, though: ads became the default in January 2024, and ad-free 4K now requires the $4.99/month Ultra add-on. Every Netflix and Prime Video tier tracked, 2021–2026, with every price change sourced.
Netflix
3 plans + 1 retired · default: Premium (4K)
Prime Video
Better value2 plans + 1 retired · default: Standalone Monthly
Verdict
Better value: Prime Video
Standalone Prime Video has held $8.99 since the option launched in 2016, while Netflix has hiked four times since 2021 to $26.99 for Premium. Prime Video's fine print has still crept, though: ads became the default in January 2024, and ad-free 4K now requires the $4.99/month Ultra add-on.
Scorecard
The numbers behind the verdict
Premium (4K) vs Standalone Monthly — the default tier of each service, 2021–2026. A green tick marks the better number in each row. Note: Prime Video’s default tier includes ads while Netflix’s is ad-free, so this isn’t a like-for-like matchup — the tier table below lines up every plan.
| Metric | Netflix Premium (4K) | Prime Video Standalone Monthly |
|---|---|---|
| Current Price (2026) | $26.99 | $8.99 (better) |
| Total Change | +50% | 0% (better) |
| Number of Hikes | 4 | 0 (better) |
| Hike Frequency | Every 1.3 yrs | No hikes (better) |
| Avg Annual Change | $1.80/yr | $0.00/yr (better) |
Every tier
Which tier costs what today
Every Netflix and Prime Video plan in one list, cheapest first. First Tracked is each plan’s price when our tracking began — 2021, or its debut year if it arrived later. Retired tiers sit at the bottom with their final price.
| Service | Plan | Price Now | First Tracked | Change |
|---|---|---|---|---|
| PPrime Video | Prime Video Ultra (Annual) | $45.99/yr | $45.99/yr (2026) | 0% |
| PPrime Video | Ad-Free Add-On (now Prime Video Ultra) | $4.99 | $2.99 (2024) | +67% |
| NNetflix | Standard with AdsAds | $8.99 | $6.99 (2022) | +29% |
| PPrime Video | Standalone MonthlyDefaultAds | $8.99 | $8.99 (2021) | 0% |
| NNetflix | Standard | $19.99 | $13.99 (2021) | +43% |
| NNetflix | Premium (4K)Default | $26.99 | $17.99 (2021) | +50% |
| NNetflix | Basic (ad-free)Retired | $11.99 final (2024) | $8.99 (2021) | +33% |