WhatsApp Price 2026: $2.99/mo

As of Jul 2026, WhatsApp Plus costs $2.99/month in the US — unchanged from $2.99 since 2026. A flat price is still part of the index: dropping services that have not raised prices would overstate the aggregate increase across tracked plans. We have not yet recorded a price-change event for this plan; the launch price is the current price. If WhatsApp announces a change, we log it as a dated event with a primary source — an official newsroom post or reputable reporting — and recompute every figure from that log. Prices are US list prices in USD, excluding tax; promotional and app-store rates can differ. Subscription Price Guide is an independent index and is not affiliated with WhatsApp. Every statistic on this page — current price, total increase, hike count, highs and lows — is computed at build time from the stored event log, so the page, the structured data and the index cannot disagree.

Yes. Messaging, voice and video calls, and end-to-end encryption remain completely free. What changed in 2026 is the launch of WhatsApp Plus, an optional $2.99-per-month subscription for cosmetic and convenience extras — WhatsApp's first consumer subscription since it dropped its old $0.99-per-year fee a decade ago.

For $2.99 per month, WhatsApp Plus adds app themes, custom app icons, premium stickers, custom ringtones, list customization and up to 20 pinned chats (versus 3 on the free app). Core messaging features are unchanged — Plus is purely about personalization.

Yes. WhatsApp charged a $0.99 annual fee in its early years, dropped it on January 18, 2016, and stayed entirely free for ten years. WhatsApp Plus, launched May 27, 2026, is its first paid consumer offering since then — but this time it's optional.

No. WhatsApp Plus is a set of cosmetic perks — it doesn't change ads elsewhere in Meta's apps, and end-to-end encryption applies to every user, free or Plus, exactly the same.

WhatsApp Plus can only be purchased inside the iPhone or Android app, so billing runs through Apple or Google. To cancel, use your device's subscription settings (Settings → Subscriptions on iPhone, or Google Play → Payments & subscriptions on Android); perks last until the end of the paid period.

No. WhatsApp Plus is only available on the regular WhatsApp Messenger app, not WhatsApp Business. Businesses have a separate offering, Meta Verified for WhatsApp Business, aimed at verification and support rather than customization.