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Subscription Price Guide
Source-cited · Updated Jul 2026

HBO Max vs Prime Video Price History

Since 2021, HBO Max has risen +23% versus Prime Video at 0%. Prime Video has been the more price-stable choice. Every HBO Max and Prime Video tier tracked, 2021–2026, with every price change sourced.

HBO Max

3 plans · default: Standard (Ad-Free)

$18.49
+23% since 2021
$0 $13 $25
Premium (Ultimate 4K) — 2023: $19.99 Premium (Ultimate 4K) — 2024: $20.99 Premium (Ultimate 4K) — 2025: $22.99 Premium (Ultimate 4K) — 2026: $22.99 Standard (Ad-Free) — 2021: $14.99 Standard (Ad-Free) — 2023: $15.99 Standard (Ad-Free) — 2024: $16.99 Standard (Ad-Free) — 2025: $18.49 Standard (Ad-Free) — 2026: $18.49 Basic with Ads — 2021: $9.99 Basic with Ads — 2025: $10.99 Basic with Ads — 2026: $10.99
202120222023202420252026
HBO Max plan prices compared, 2021 to 2026: Basic with Ads, Standard (Ad-Free), Premium (Ultimate 4K)

Prime Video

Better value

2 plans + 1 retired · default: Standalone Monthly

$8.99
0% since 2021
$0 $13 $25
Ad-Free Add-On — 2024: $2.99 Ad-Free Add-On — 2026: $4.99 Standalone Monthly — 2021: $8.99 Standalone Monthly — 2026: $8.99
202120222023202420252026
Prime Video plan prices compared, 2021 to 2026: Standalone Monthly, Ad-Free Add-On

Better value: Prime Video

Since 2021, HBO Max has risen +23% versus Prime Video at 0%. Prime Video has been the more price-stable choice.

$9.50 cheaper today 3 fewer price hikes Prime Video 0% vs HBO Max +23% since 2021

The Numbers Behind the Verdict

Standard (Ad-Free) vs Standalone Monthly — the default tier of each service, 2021–2026. A green tick marks the better number in each row. Note: Prime Video’s default tier includes ads while HBO Max’s is ad-free, so this isn’t a like-for-like matchup — the tier table below lines up every plan.

HBO Max vs Prime Video pricing metrics, better value marked per row
Metric HBO Max Standard (Ad-Free) Prime Video Standalone Monthly
Current Price (2026)$18.49$8.99 (better)
Total Change+23%0% (better)
Number of Hikes30 (better)
Hike FrequencyEvery 1.7 yrsNo hikes (better)
Avg Annual Change$0.70/yr$0.00/yr (better)

Which Tier Costs What Today

Every HBO Max and Prime Video plan in one list, cheapest first. First Tracked is each plan’s price when our tracking began — 2021, or its debut year if it arrived later. Retired tiers sit at the bottom with their final price.

All HBO Max and Prime Video plans ranked by current price
Service Plan Price Now First Tracked Change
PPrime VideoPrime Video Ultra (Annual)$45.99/yr$45.99/yr (2026)0%
PPrime VideoAd-Free Add-On (now Prime Video Ultra)$4.99$2.99 (2024)+67%
PPrime VideoStandalone MonthlyDefaultAds$8.99$8.99 (2021)0%
MHBO MaxBasic with AdsAds$10.99$9.99 (2021)+10%
MHBO MaxStandard (Ad-Free)Default$18.49$14.99 (2021)+23%
MHBO MaxPremium (Ultimate 4K)$22.99$19.99 (2023)+15%
Full HBO Max history Full Prime Video history