Source-cited · Updated Jul 2026
Hulu vs Prime Video Price History
Since 2021, Hulu has risen +100% versus Prime Video at 0%. Prime Video has been the more price-stable choice. Every Hulu and Prime Video tier tracked, 2021–2026, with every price change sourced.
Hulu
4 plans · default: Hulu (With Ads)
Prime Video
Better value2 plans + 1 retired · default: Standalone Monthly
Verdict
Better value: Prime Video
Since 2021, Hulu has risen +100% versus Prime Video at 0%. Prime Video has been the more price-stable choice.
Scorecard
The numbers behind the verdict
Hulu (With Ads) vs Standalone Monthly — the default tier of each service, 2021–2026. A green tick marks the better number in each row.
| Metric | Hulu Hulu (With Ads) | Prime Video Standalone Monthly |
|---|---|---|
| Current Price (2026) | $11.99 | $8.99 (better) |
| Total Change | +100% | 0% (better) |
| Number of Hikes | 4 | 0 (better) |
| Hike Frequency | Every 1.3 yrs | No hikes (better) |
| Avg Annual Change | $1.20/yr | $0.00/yr (better) |
Every tier
Which tier costs what today
Every Hulu and Prime Video plan in one list, cheapest first. First Tracked is each plan’s price when our tracking began — 2021, or its debut year if it arrived later. Retired tiers sit at the bottom with their final price.
| Service | Plan | Price Now | First Tracked | Change |
|---|---|---|---|---|
| PPrime Video | Prime Video Ultra (Annual) | $45.99/yr | $45.99/yr (2026) | 0% |
| PPrime Video | Ad-Free Add-On (now Prime Video Ultra) | $4.99 | $2.99 (2024) | +67% |
| PPrime Video | Standalone MonthlyDefaultAds | $8.99 | $8.99 (2021) | 0% |
| HHulu | Hulu (With Ads)DefaultAds | $11.99 | $5.99 (2021) | +100% |
| HHulu | Hulu (No Ads) | $18.99 | $11.99 (2021) | +58% |
| HHulu | Hulu + Live TV (With Ads)Ads | $89.99 | $64.99 (2021) | +38% |
| HHulu | Hulu + Live TV (No Ads) | $99.99 | $70.99 (2021) | +41% |