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Subscription Price Guide
Source-cited · Updated Jul 2026

Hulu vs HBO Max Price History

Since 2021, Hulu has risen +100% versus HBO Max at +23%. HBO Max has been the more price-stable choice. Every Hulu and HBO Max tier tracked, 2021–2026, with every price change sourced.

Hulu

4 plans · default: Hulu (With Ads)

$11.99
+100% since 2021
$0 $50 $100
Hulu + Live TV (No Ads) — 2021: $75.99 Hulu + Live TV (No Ads) — 2022: $82.99 Hulu + Live TV (No Ads) — 2023: $89.99 Hulu + Live TV (No Ads) — 2024: $95.99 Hulu + Live TV (No Ads) — 2025: $99.99 Hulu + Live TV (No Ads) — 2026: $99.99 Hulu + Live TV (With Ads) — 2021: $69.99 Hulu + Live TV (With Ads) — 2023: $76.99 Hulu + Live TV (With Ads) — 2024: $82.99 Hulu + Live TV (With Ads) — 2025: $89.99 Hulu + Live TV (With Ads) — 2026: $89.99 Hulu (No Ads) — 2021: $12.99 Hulu (No Ads) — 2022: $14.99 Hulu (No Ads) — 2023: $17.99 Hulu (No Ads) — 2024: $18.99 Hulu (No Ads) — 2026: $18.99 Hulu (With Ads) — 2021: $6.99 Hulu (With Ads) — 2022: $7.99 Hulu (With Ads) — 2024: $9.99 Hulu (With Ads) — 2025: $11.99 Hulu (With Ads) — 2026: $11.99
202120222023202420252026
Hulu plan prices compared, 2021 to 2026: Hulu (With Ads), Hulu (No Ads), Hulu + Live TV (With Ads), Hulu + Live TV (No Ads)

HBO Max

Better value

3 plans · default: Standard (Ad-Free)

$18.49
+23% since 2021
$0 $13 $25
Premium (Ultimate 4K) — 2023: $19.99 Premium (Ultimate 4K) — 2024: $20.99 Premium (Ultimate 4K) — 2025: $22.99 Premium (Ultimate 4K) — 2026: $22.99 Standard (Ad-Free) — 2021: $14.99 Standard (Ad-Free) — 2023: $15.99 Standard (Ad-Free) — 2024: $16.99 Standard (Ad-Free) — 2025: $18.49 Standard (Ad-Free) — 2026: $18.49 Basic with Ads — 2021: $9.99 Basic with Ads — 2025: $10.99 Basic with Ads — 2026: $10.99
202120222023202420252026
HBO Max plan prices compared, 2021 to 2026: Basic with Ads, Standard (Ad-Free), Premium (Ultimate 4K)

Better value: HBO Max

Since 2021, Hulu has risen +100% versus HBO Max at +23%. HBO Max has been the more price-stable choice.

1 fewer price hike HBO Max +23% vs Hulu +100% since 2021

The Numbers Behind the Verdict

Hulu (With Ads) vs Standard (Ad-Free) — the default tier of each service, 2021–2026. A green tick marks the better number in each row. Note: Hulu’s default tier includes ads while HBO Max’s is ad-free, so this isn’t a like-for-like matchup — the tier table below lines up every plan.

Hulu vs HBO Max pricing metrics, better value marked per row
Metric Hulu Hulu (With Ads) HBO Max Standard (Ad-Free)
Current Price (2026)$11.99 (better)$18.49
Total Change+100%+23% (better)
Number of Hikes43 (better)
Hike FrequencyEvery 1.3 yrsEvery 1.7 yrs (better)
Avg Annual Change$1.20/yr$0.70/yr (better)

Which Tier Costs What Today

Every Hulu and HBO Max plan in one list, cheapest first. First Tracked is each plan’s price when our tracking began — 2021, or its debut year if it arrived later. Retired tiers sit at the bottom with their final price.

All Hulu and HBO Max plans ranked by current price
Service Plan Price Now First Tracked Change
MHBO MaxBasic with AdsAds$10.99$9.99 (2021)+10%
HHuluHulu (With Ads)DefaultAds$11.99$5.99 (2021)+100%
MHBO MaxStandard (Ad-Free)Default$18.49$14.99 (2021)+23%
HHuluHulu (No Ads)$18.99$11.99 (2021)+58%
MHBO MaxPremium (Ultimate 4K)$22.99$19.99 (2023)+15%
HHuluHulu + Live TV (With Ads)Ads$89.99$64.99 (2021)+38%
HHuluHulu + Live TV (No Ads)$99.99$70.99 (2021)+41%
Full Hulu history Full HBO Max history