Source-cited · Updated Sep 2026
Apple TV+ vs Prime Video Price History
Since 2021, Apple TV+ has risen +200% versus Prime Video at 0%. Prime Video has been the more price-stable choice. Every Apple TV+ and Prime Video tier tracked, 2021–2026, with every price change sourced.
Apple TV+
1 plan + 1 retired · default: Monthly
Prime Video
Better value2 plans + 1 retired · default: Standalone Monthly
Verdict
Better value: Prime Video
Since 2021, Apple TV+ has risen +200% versus Prime Video at 0%. Prime Video has been the more price-stable choice.
Scorecard
The numbers behind the verdict
Monthly vs Standalone Monthly — the default tier of each service, 2021–2026. A green tick marks the better number in each row. Note: Prime Video’s default tier includes ads while Apple TV+’s is ad-free, so this isn’t a like-for-like matchup — the tier table below lines up every plan.
| Metric | Apple TV+ Monthly | Prime Video Standalone Monthly |
|---|---|---|
| Current Price (2026) | $14.99 | $8.99 (better) |
| Total Change | +200% | 0% (better) |
| Number of Hikes | 4 | 0 (better) |
| Hike Frequency | Every 1.3 yrs | No hikes (better) |
| Avg Annual Change | $2.00/yr | $0.00/yr (better) |
Every tier
Which tier costs what today
Every Apple TV+ and Prime Video plan in one list, cheapest first. First Tracked is each plan’s price when our tracking began — 2021, or its debut year if it arrived later. Retired tiers sit at the bottom with their final price.
| Service | Plan | Price Now | First Tracked | Change |
|---|---|---|---|---|
| PPrime Video | Prime Video Ultra (Annual) | $45.99/yr | $45.99/yr (2026) | 0% |
| PPrime Video | Ad-Free Add-On (now Prime Video Ultra) | $4.99 | $2.99 (2024) | +67% |
| PPrime Video | Standalone MonthlyDefaultAds | $8.99 | $8.99 (2021) | 0% |
| AApple TV+ | Annual | $119.00/yr | $49.99/yr (2021) | +138% |
| AApple TV+ | MonthlyDefault | $14.99 | $4.99 (2021) | +200% |