Source-cited · Updated Sep 2026
Apple TV+ vs Peacock Price History
Since 2021, Apple TV+ has risen +200% versus Peacock at +13%. Peacock has been the more price-stable choice. Every Apple TV+ and Peacock tier tracked, 2021–2026, with every price change sourced.
Apple TV+
1 plan + 1 retired · default: Monthly
Peacock
Better value3 plans + 1 retired · default: Select
Verdict
Better value: Peacock
Since 2021, Apple TV+ has risen +200% versus Peacock at +13%. Peacock has been the more price-stable choice.
Scorecard
The numbers behind the verdict
Monthly vs Select — the default tier of each service, 2021–2026. A green tick marks the better number in each row. Note: Peacock’s default tier includes ads while Apple TV+’s is ad-free, so this isn’t a like-for-like matchup — the tier table below lines up every plan.
| Metric | Apple TV+ Monthly | Peacock Select |
|---|---|---|
| Current Price (2026) | $14.99 | $8.99 (better) |
| Total Change | +200% | +13% (better) |
| Number of Hikes | 4 | 1 (better) |
| Hike Frequency | Every 1.3 yrs (better) | Every 1.0 yrs |
| Avg Annual Change | $2.00/yr | $1.00/yr (better) |
Every tier
Which tier costs what today
Every Apple TV+ and Peacock plan in one list, cheapest first. First Tracked is each plan’s price when our tracking began — 2021, or its debut year if it arrived later. Retired tiers sit at the bottom with their final price.
| Service | Plan | Price Now | First Tracked | Change |
|---|---|---|---|---|
| PPeacock | SelectDefaultAds | $8.99 | $7.99 (2025) | +13% |
| AApple TV+ | Annual | $119.00/yr | $49.99/yr (2021) | +138% |
| PPeacock | Premium (with ads)Ads | $12.99 | $4.99 (2021) | +160% |
| AApple TV+ | MonthlyDefault | $14.99 | $4.99 (2021) | +200% |
| PPeacock | Premium Plus (mostly ad-free) | $19.99 | $9.99 (2021) | +100% |
| PPeacock | Free (ad-supported)AdsRetired | $0.00 final (2023) | $0.00 (2021) | NaN% |