Apple TV+ vs Peacock Price History
Since 2021, Apple TV+ has risen +160% versus Peacock at +120%. Peacock has been the more price-stable choice. Every Apple TV+ and Peacock tier tracked, 2021–2026, with every price change sourced.
Apple TV+
1 plan + 1 retired · default: Monthly
Peacock
Better value2 plans + 1 retired · default: Premium (with ads)
Better value: Peacock
Since 2021, Apple TV+ has risen +160% versus Peacock at +120%. Peacock has been the more price-stable choice.
The Numbers Behind the Verdict
Monthly vs Premium (with ads) — the default tier of each service, 2021–2026. A green tick marks the better number in each row. Note: Peacock’s default tier includes ads while Apple TV+’s is ad-free, so this isn’t a like-for-like matchup — the tier table below lines up every plan.
| Metric | Apple TV+ Monthly | Peacock Premium (with ads) |
|---|---|---|
| Current Price (2026) | $12.99 | $10.99 (better) |
| Total Change | +160% | +120% (better) |
| Number of Hikes | 3 | 3 |
| Hike Frequency | Every 1.7 yrs | Every 1.7 yrs |
| Avg Annual Change | $1.60/yr | $1.20/yr (better) |
Which Tier Costs What Today
Every Apple TV+ and Peacock plan in one list, cheapest first. First Tracked is each plan’s price when our tracking began — 2021, or its debut year if it arrived later. Retired tiers sit at the bottom with their final price.
| Service | Plan | Price Now | First Tracked | Change |
|---|---|---|---|---|
| AApple TV+ | Annual | $99.99/yr | $49.99/yr (2021) | +100% |
| PPeacock | Premium (with ads)DefaultAds | $10.99 | $4.99 (2021) | +120% |
| AApple TV+ | MonthlyDefault | $12.99 | $4.99 (2021) | +160% |
| PPeacock | Premium Plus (mostly ad-free) | $16.99 | $9.99 (2021) | +70% |
| PPeacock | Free (ad-supported)AdsRetired | $0.00 final (2023) | $0.00 (2021) | NaN% |