Apple TV+ vs Hulu Price History
Since 2021, Apple TV+ has risen +160% versus Hulu at +100%. Hulu has been the more price-stable choice. Every Apple TV+ and Hulu tier tracked, 2021–2026, with every price change sourced.
Apple TV+
1 plan + 1 retired · default: Monthly
Hulu
Better value4 plans · default: Hulu (With Ads)
Better value: Hulu
Since 2021, Apple TV+ has risen +160% versus Hulu at +100%. Hulu has been the more price-stable choice.
The Numbers Behind the Verdict
Monthly vs Hulu (With Ads) — the default tier of each service, 2021–2026. A green tick marks the better number in each row. Note: Hulu’s default tier includes ads while Apple TV+’s is ad-free, so this isn’t a like-for-like matchup — the tier table below lines up every plan.
| Metric | Apple TV+ Monthly | Hulu Hulu (With Ads) |
|---|---|---|
| Current Price (2026) | $12.99 | $11.99 (better) |
| Total Change | +160% | +100% (better) |
| Number of Hikes | 3 (better) | 4 |
| Hike Frequency | Every 1.7 yrs (better) | Every 1.3 yrs |
| Avg Annual Change | $1.60/yr | $1.20/yr (better) |
Which Tier Costs What Today
Every Apple TV+ and Hulu plan in one list, cheapest first. First Tracked is each plan’s price when our tracking began — 2021, or its debut year if it arrived later. Retired tiers sit at the bottom with their final price.
| Service | Plan | Price Now | First Tracked | Change |
|---|---|---|---|---|
| AApple TV+ | Annual | $99.99/yr | $49.99/yr (2021) | +100% |
| HHulu | Hulu (With Ads)DefaultAds | $11.99 | $5.99 (2021) | +100% |
| AApple TV+ | MonthlyDefault | $12.99 | $4.99 (2021) | +160% |
| HHulu | Hulu (No Ads) | $18.99 | $11.99 (2021) | +58% |
| HHulu | Hulu + Live TV (With Ads)Ads | $89.99 | $64.99 (2021) | +38% |
| HHulu | Hulu + Live TV (No Ads) | $99.99 | $70.99 (2021) | +41% |